Case studyPublic affairs & regulatory AISpain · Italy
×CiceroCicero

Anticipating a law is no longer a privilege of the largest firms. We are taking that to Europe.

Cicero turns the work of a public-affairs firm into an AI engine with experts behind it: it tracks regulation, actors and risk, and delivers a daily brief with cited sources under the client's own brand. ZENIA is its growth partner for Spain and Italy. We design and run the full market entry, from the market thesis to booked demos.

Client
Cicero
Sector
Public affairs & regulatory intelligence
Market
Spain · Italy
Scope
Positioning, account research, outbound, demo system
Status
Phase 1 underway since September 2026
Zenia and Cicero alliance announcementWhat Cicero brings to Europe
Week one
150accounts researched and scored
75named decision-makers mapped
2markets localised end to end
12objections mapped, each with its answer
The brief

A product that already works, entering two markets that don't know it yet.

Regulation in Europe moves on three levels at once: the Union, the state and the region. The firms that live from it (public-affairs consultancies, law firms, in-house regulatory teams, industry associations) buy on reputation and never from a cold pitch.

Cicero needed a partner on the ground who could open Spain and Italy with the right message for each, find the exact people who feel the problem, and do it without ever putting its own brand or domain at risk.

  • Every message that speaks for Cicero passes one approval round before the first campaign.
  • Outbound runs from a dedicated ZENIA domain, never from Cicero's.
  • Accounts Cicero already works are excluded before anyone is contacted.
What we built

A market-entry engine, not a campaign.

Six modules, designed in the first week and run continuously from there.

01

Market thesis & ICP

Three buyer segments across Spain and Italy, qualification criteria, a precise definition of what counts as an originated client and an exclusions annex, so the engine never touches an account Cicero already works.

01ThesisSegments and exclusions per country
02MessagePositioning for the European regulatory frame
03AccountsResearched and scored, 150 at a time
04OutboundEmail and LinkedIn in four touches
05DemoScripted, prepared 24 h before
06ControlShared CRM and monthly report
The engine, from market thesis to a booked demo.
02

Positioning per market

Messaging adapted to the European regulatory frame, one-pagers per segment and market pages in Spanish and Italian with attribution by channel.

03

Account intelligence

150 accounts in the first week (consultancies, law firms, heads of public and regulatory affairs, associations) researched from lobbying registers, corporate sites, sector press and hiring signals, then scored and loaded into a shared CRM. 75 of them with a named decision-maker.

04

Outbound engine

Four-touch sequences per segment in Spanish and Italian, by email and LinkedIn, with follow-ups at three, seven and fourteen days that stop the moment someone replies. Sent from a dedicated ZENIA domain.

05

Demo system

A 30-minute demo script, answers to the twelve most frequent objections (price, “we already have a firm”, data, language, European sources) and a preparation sheet delivered 24 hours before every demo.

06

Control

A shared CRM with the origin, channel and next step of every account, a monthly report by channel and country, and a review at day 45 and day 90. Next on the roadmap: an AI agent on WhatsApp and web that answers and qualifies in Spanish and Italian in under a minute.

The platform we bring to Europe
70+sources of evidence, monitored almost in real time
900+actor profiles on a power and interest map
12regulatory sectors covered
Dailyregulatory brief with cited sources
Status

Phase 1 launched on 22 September 2026.

Week one is delivered: thesis, accounts, messages, market pages and the demo system. The first campaigns go live after Cicero's approval round.

Replies, demos and closed accounts will be published here as they happen. We don't publish estimates.

Deliverables
Market thesisICP and exclusionsPositioning ES and ITOne-pagers per segmentMarket pages150 scored accountsShared CRMOutbound sequencesDedicated sending domainDemo script12 objection answersDemo prep sheetsMonthly reporting

Have a product that works? Let's open your next market.

We act as the growth team on the ground: thesis, message, accounts, outbound and demos, run end to end in the market you want to enter.

Message us on WhatsApp Book a strategy call

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